Project Overview

We began working with Rachel in mid-May, launching a cold calling campaign targeting high-intent seller lead types including Expired's, FSBOs, Absentees, Pre-Foreclosures, and more in her local market.

Within the first few weeks, Rachel had already signed 2 listings and is currently awaiting decisions on 2-5 additional pricing presentations she delivered—bringing her pipeline to 4-7 serious seller opportunities in under 30 days.

Rather than chasing low-quality or unmotivated leads, our strategy focused on quality over quantity. Every appointment was fully qualified by our ISA team before reaching Rachel’s calendar, ensuring she spent her time only with homeowners who were actively considering selling and open to speaking with an agent.

This early traction demonstrates what’s possible when outbound is done right—with consistent execution, strong market positioning, and a professional handoff to the agent.